Assignment 2: Situation Analysis
Due Week 10 and worth 250 points
A company self-examination. What are we known for? Who do we want to become? In this assignment, you will create an ORIGINAL Situation Analysis for one (1) of the following companies / brands: Mini Cooper, Samsung, Dairy Queen, or Axe.
Each of these three (4) companies (Mini Cooper, Samsung, Dairy Queen, or Axe) has been through numerous changes in recent years. For this assignment, select only one (1) company / brand. Use the information listed, as well as your own knowledge and research, to complete the situation analysis template for the company located in the Blackboard online course. Additional research should include the use of the company’s Website, the course textbook, and other online sources.
Click here to download the required template.
Submit the completed template via the Assignment 2 submission link.
*Remember to only select one (1) brand from the options below (click on Option A, Option B, or Option C to view each available brand).
· Option A
· Option B
· Option C
· Option D
| Mini Cooper
Clever solutions with iconic design encourage a life full of meaningful experiences. MINI unlocks the city, catering to your individual needs. MINI is straightforward, sincere and authentic. MINI blends creativity with cleverness, offering an open platform for people, design and a vibrant urban life. MINI’s spirited attitude to life inspires people. |
| Samsung
“Inspire the World, Create the Future”. The Vision 2020 is at the core of our commitment to create a better world full of richer digital experiences, through innovative technology and products. The goal of the vision is to become a beloved brand, an innovative company, and an admired company. For this, we dedicate our efforts to creativity and innovation, shared value with our partners, and our great people. We have delivered world best products and services through passion for innovation and optimal operation. We look forward to exploring new business areas such as healthcare and automotive electronics and continue our journey through history of innovation. Samsung Electronics will welcome new challenges and opportunities with joy. |
| Dairy Queen
Mission To create positive memories for all who touch DQ. Vision DQ-the world’s quick service restaurant |
| Axe
Mission We’ve all been there. Been told that ‘a real man’ wouldn’t do that or to ‘man up’. YAWN. The fact is that over half of us have been told that ‘real men’ have to behave a certain way. Those outdated masculinity stereotypes might have been the norm decades ago, but times have changed, bro. You do you! We linked up with Ditch The Label, an anti-bullying charity, to help stop bullying and shed those old expectations of masculinity once and for all. So far, we’ve supported 1,582,079 young people through some pretty tough times and we ain’t stopping there. |
Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric.
| Points: 250 | Assignment 2: Situation Analysis | ||||
| Criteria |
Exemplary 100% A |
Proficient 85% B |
Fair 75% C |
Meets Minimum Expectations
65% D |
Unacceptable 0% F |
| 1. Analyze the customer base of the company as indicated in the provided template.
Weight: 14% |
Thoroughly analyzed the customer base of the company as indicated in the provided template. | Satisfactorily analyzed the customer base of the company as indicated in the provided template. | Partially analyzed the customer base of the company as indicated in the provided template. | Insufficiently analyzed the customer base of the company as indicated in the provided template. | Did not submit or incompletely analyzed the customer base of the company as indicated in the provided template. |
| 2. Analyze the company’s current situation as indicated in the provided template. Weight: 14% | Thoroughly analyzed the company’s current situation as indicated in the provided template. | Satisfactorily analyzed the company’s current situation as indicated in the provided template. | Partially analyzed the company’s current situation as indicated in the provided template. | Insufficiently analyzed the company’s current situation as indicated in the provided template. | Did not submit or incompletely analyzed the company’s current situation as indicated in the provided template. |
| 3. Examine the context of the company as indicated in the provided template.
Weight: 14% |
Thoroughly examined the context of the company as indicated in the provided template. | Satisfactorily examined the context of the company as indicated in the provided template. | Partially examined the context of the company as indicated in the provided template. | Insufficiently examined the context of the company as indicated in the provided template. | Did not submit or incompletely examined the context of the company as indicated in the provided template. |
| 4. Define the collaborators of the company as indicated in the provided template.
Weight: 14% |
Thoroughly defined the collaborators of the company as indicated in the provided template. | Satisfactorily defined the collaborators of the company as indicated in the provided template. | Partially defined the collaborators of the company as indicated in the provided template. | Insufficiently defined the collaborators of the company as indicated in the provided template. | Did not submit or incompletely defined the collaborators of the company as indicated in the provided template. |
| 5. Define the competitors of the company as indicated in the provided template.
Weight: 14% |
Thoroughly defined the competitors of the company as indicated in the provided template. | Satisfactorily defined the competitors of the company as indicated in the provided template. | Partially defined the competitors of the company as indicated in the provided template. | Insufficiently defined the competitors of the company as indicated in the provided template. | Did not submit or incompletely defined the competitors of the company as indicated in the provided template. |
| 6. Suggest three (3) recommendations on the provided template regarding what the company should become.
Weight: 14% |
Thoroughly suggested three (3) recommend-ations on the provided template regarding what the company should become. | Satisfactorily suggested three (3) recommend-ations on the provided template regarding what the company should become. | Partially suggested three (3) recommend-ations on the provided template regarding what the company should become. | Insufficiently suggested three (3) recommend-ations on the provided template regarding what the company should become. | Did not submit or incompletely suggested three (3) recommend-ations on the provided template regarding what the company should become. |
| 7. Clarity, writing mechanics, and formatting.
Weight: 16% |
0-2 errors present | 3-4 errors present | 5-6 errors present | 7-8 errors present | More than 8 errors present |
