Bachelor of Tourism and Hospitality Management
Subject Title: Strategic Management in Tourism and Hospitality
ASSESSMENT TWO: SWOT ANALYSIS (REPORT(3000 words) + PRESENTATION)
This is my final assignment, it’s very important for me. Can you please do carefully and do your best. Thanks a lot for your help.
A: REPORT: INDIVIDUAL SWOT ANALYSIS (3000 words)
(a) The report will be based on the organisation chosen in Assessment 1(I will give you) and a SWOT analysis of that organisation.
(b) The report must show knowledge of relevant theory and must be properly referenced with websites, trade journals, scholarly articles.
(c) Based on the SWOT analysis, students will submit 3000 words (+/-10% extra words) report which will include the following:
i. A summary of the information and analysis from Assessment 1
ii. Based on the SWOT analysis identify two critical strategic issues relevant to the organisation. Marks are based on the strength of the argument concerning the criticality of the two business issues, i.e. why are these issues critical to the chosen business?
Report Structure:
1.Introduction –
2.0 Theoretical Position from the Chosen Organisation Context
2.1 Strategic Management Literature – Google – “Strategic Management” “Importance in Business” scholarly articles.
2.2 Competitive Advantage – Google – “Competitive advantage” “Importance in Business” scholarly articles.
3.0 SWOT Analysis -Google – “SWOT Analysis” “Importance in Business” scholarly articles.
3.1 Strengths – Internal to the Company/Business
3.2 Weakness – Internal to the Company/Business
3.3 Opportunities –External to the Business Environment/Industry
3.4 Threats – External to the Business Environment/Industry
4.0 Two Strategic Issues
4.1 Competitor Analysis – Direct Competitors (3) and indirect Competitor (3) – variables
Two Strategic Issues – CONTRIBUTE TO THE Brand Image | Against Social Responsibility | Against the Environment/Natural
4.2. ISSUE # 1 [Internal], related to the Primary Stakeholders
4.3. ISSUE # 2 [Internal], related to the Primary Stakeholders