Q 1: Select 3 companies that produces several versions of the same product under the same brand name. Visit the firm’s Web site and prepare a list of the product items and the benefits that each item offers to consumers. Are all of these benefits believable and will they persuade consumers to buy the different versions of the product? Explain your answers. Q2. Discuss and evaluate the social changes in the last 100 years. Consider global events such as the two world wars, the global recessions of the 1930s and 2008, technology advancements, and changes in work-life balance. What has influenced changes in society over time, and how has family as a social institution influenced this change? Please provide examples. Q3. You are the owner of two furniture stores: one catering to upper-middle-class consumers and the other to lower-class consumers. How do social class differences influence each store’s: (a) product lines and styles, (b) advertising media selection, (c) the copy and communication style used in the ads, and (d) payment policies?