Research and analyse a company then prepare a B2B CRM and Marketing Communications Plan.

Please choose your own company.
The project will require you to apply relevant concepts and models to analyse the capabilities of the company, analyse the customer base showing the relationship, information and channel preferences.
Based on your analysis, design a CRM and Communications Plan to engage the customer and build long term relationships. You will need to consider all channels of communication and customer engagement.

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Research and analyse a company then prepare a B2B CRM and Marketing Communications Plan.

Found something interesting ?

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