CEN207_Assessment_3_Brief_InvestorPitchAnd LessonsLearnt_Module_11 Page 1 of 8 ASSESSMENT 3 BRIEF Subject Code and Title CEN207 Creative Enterprise Assessment Investor Pitch and Lessons Learnt Individual/Group Group and Individual Length 5–7-minute video presentation, reflection statement of 250 words +/–10% and individual contribution statement of 150 words +/–10% Learning Outcomes The Subject Learning Outcomes demonstrated by successful completion of the task below include: b) Articulate a process that identifies a market gap and addresses it through the development of a commercial technological solution; c) Describe key characteristics of an entrepreneurial mindset; d) Collaboratively develop a marketing strategy and financial plan in response to an identified opportunity e) Reflect on the collaborative performance of a team in response to an entrepreneurial opportunity. Submission Due by 11.55 pm AEST/AEDT on the Sunday at the end of Module 11 Weighting 45% Total Marks 100 marks Task Summary There are three tasks in this Assessment: i) a video presentation; ii) a reflection statement; and iii) an individual contribution statement. With the same group of three to four (3–4) members with whom you formed a team for Assessment 2, you will prepare a 5–7-minute video presentation of your business concept. The 250-word reflection statement comprises a brief explanation of your business concept, its strengths and weaknesses and the areas that you believe have scope for further improvement. Only one reflection statement has to be submitted per group. However, every member of the group has to submit an individual contribution statement of 150-words describing their contributions towards Assessments 2 and 3. Please refer to the Task Instructions (below) for details on how to complete these tasks. Context The final step of developing a business model is the pitch. How you sell or pitch your idea defines the worth of your business concept. It is necessary to know how to sell your idea to investors and CEN207_Assessment_3_Brief_InvestorPitchAnd LessonsLearnt_Module_11 Page 2 of 8 stakeholders. Convincing investors and stakeholders that your idea is worth investing in will play a crucial role in determining the success of your business. This Assessment deals with presenting your business concept to investors to get them to invest in your idea. This Assessment will allow you to demonstrate your understanding of the pitch deck and the target market. It will also allow you to show your teamwork and presentation skills. It is critical that you know your team members and the work you have put together individually and as a team, as you will need to demonstrate and present your work to the investors. This Assessment will also help you to build your confidence, communication and public-speaking skills. Professionally, you need to be able to showcase your ideas and work with utmost fluency. To share your thoughts, ideas and talent, requires that you present your ideas and work in a way that intrigues investors and makes them truly believe in your project. In the professional workspace, it is also necessary to identify your audience or the target market and prepare your pitch deck accordingly. Task Instructions You have to complete three tasks in this assessment: 1. A group video presentation; 2. A 250-word reflection statement; and 3. A 150-word individual contribution statement. Video Presentation (Group Submission) 1. Review Assessment 2, focusing on the idea and strengths of your business concept. 2. Create a 5–7-minute presentation in which you pitch your business concept to investors. You have to include the following in your pitch deck: a. A justification of your business concept that defines the problem it aims to solve; b. An explanation of the solution that your business concept provides to the problem defined earlier; c. A discussion of topics, such as the strengths of your business model and the competitive advantages it has in the market; d. A statement describing your target market and its size. You can support your statements with data, graphs and statistics; e. An explanation of the marketing plan you intend to use; and f. A statement detailing the amount of financial funding required. The distribution of funds should also be summarised in the pitch deck. 3. Your pitch must be concise, persuasive, catchy and informative. 4. Requirements for the video presentation: a. All group members must present in the video presentation. CEN207_Assessment_3_Brief_InvestorPitchAnd LessonsLearnt_Module_11 Page 3 of 8 b. For authentication purposes, all group members must show their faces in the video presentation for at least 1 minute each. c. Your presentation must be in video format (e.g., mp4 or MOV) for uploading onto Blackboard. There are many free software programmes that can be used to create a group presentation video (e.g., Zoom or Microsoft Teams). You may wish to hold a Zoom meeting in which you and your group members deliver the presentation and record the meeting. Reflection Statement (Group Submission) 1. Please include the following in your reflection statement: a. A reflection on your team’s collaborative performance in response to the entrepreneurial opportunities identified; b. An outline of your thoughts on the team dynamic and the role(s) each team member played; c. A brief description of how each team member participated in small group discussions that were engaged in to reach agreement on issues; and d. A statement suggesting how you could have improved your team’s performance. 2. Your reflection statement should adopt the following format: a. Title Page: Please include the subject code, subject name, student name and student ID of each group member; and b. Reflection Statement. In this statement ensure that you: i. Provide a concise overview of what will be included in the statement; ii. Describe how you and your team approached the tasks in Assessments 2 and 3; for example the division of work, time management and the efficient use of resources; iii. Identify your team’s strengths and weaknesses and the lessons you have learned; and iv. Conclude by summarising your team’s collaborative performance and describe how you could have improved your team’s overall performance. Individual Statement (Individual Submission) 1. In this statement, you must assess your individual performance and the contributions you made in your team. 2. Please include the following in your individual contribution statement: a. A reflection on your individual work and efforts; b. A brief description of your contribution to and participation in small group discussions that were engaged in to reach agreement on issues. c. A statement commenting on your performance in Assessments 2 and 3. 3. Your individual contribution statement should adopt the following format: CEN207_Assessment_3_Brief_InvestorPitchAnd LessonsLearnt_Module_11 Page 4 of 8 a. Title Page: Please include the subject code, subject name, your name, your student ID and your student email address. b. Individual Contribution Statement. In this statement ensure that you: i. Provide a concise overview of what will be included in this statement; ii. Describe your individual contributions and reflect on your performance; and iii. Conclude by summarising your reflections and explain how you could have improved your performance. You will be assessed on the quality of your pitch deck that comprises the problem statement, solutions, business concept and marketing strategies. You will also be graded on how well you have addressed the target market. Referencing It is essential that you use APA style to cite and reference your research. For more information on referencing, please visit our Library website at: https://library.torrens.edu.au/academicskills/apa/tool Submission Instructions Each team will summit one: ? 5–7-minute video presentation; ? Pitch deck used in the video presentation; and ? 250-word reflection statement. Each individual student will submit a 150-word contribution statement. You must submit all files via the Assessment link in the main navigation menu in Blackboard. The Learning Facilitator will provide feedback via the Grade Centre in the LMS portal. Feedback can be viewed in My Grades. Academic Integrity Declaration We declare that except where we have referenced, the work we are submitting for this assessment task is our own work. We have read and are aware of Torrens University Australia Academic Integrity Policy and Procedure viewable online at http://www.torrens.edu.au/policies-and-forms We are aware that we need to keep a copy of all submitted material and their drafts, and we will do so accordingly. CEN207_Assessment_3_Brief_InvestorPitchAnd LessonsLearnt_Module_11 Page 5 of 8 Assessment Rubric Assessment Attributes Fail (Yet to achieve minimum standard) 0–49% Pass (Functional) 50–64% Credit (Proficient) 65–74% Distinction (Advanced) 75–84% High Distinction (Exceptional) 85–100% Knowledge and understanding of how to prepare an apt pitch deck that defines the problem statement and solutions and includes the business concept, marketing strategies and target market 30% Demonstrates a partially developed understanding of pitch decks as evidenced by the preparation of a below-average pitch deck that poorly explains the team’s business concept. Does not direct the pitch towards a certain audience; points are presented vaguely without aiming them towards the target market. Demonstrates functional knowledge of pitch decks as evidenced by the preparation of an average pitch deck that roughly explains the team’s business concept. Pitches the business concept with mild fluency ensuring that the audience grasps information from the presentation. Directs the pitch towards a similar target market. Demonstrates proficient knowledge of pitch decks as evidenced by the preparation of an above-average pitch deck that explains the team’s business concept well. Pitches the business concept with proficient fluency ensuring that the audience grasps information from the presentation. Directs the pitch towards a closely related target market. Uses a few examples and supporting statements in the pitch. Demonstrates advanced knowledge of pitch decks as evidenced by the preparation of an outstanding pitch deck that explains the team’s business concept proficiently. Pitches the business concept with outstanding fluency ensuring that the audience grasps information from the presentation. Knows the target market well and directs the pitch towards the ideal target market. Makes use of many examples and good supporting statements in the pitch. Demonstrates exceptional knowledge of pitch decks as evidenced by the preparation of an exceptionally brilliant pitch deck that is also brief and concise and accurately describes the team’s business idea and proposal. Knows the target market well and delivering the pitch keeping in mind the attributes the audience is interested in. Makes use of many relevant examples and strong supporting statements that help in selling the pitch better. CEN207_Assessment_3_Brief_InvestorPitchAnd LessonsLearnt_Module_11 Page 6 of 8 Effective communication demonstrated in the writing of a clear and concise reflection statement and a justification of the student’s individual contribution in a statement 20% Presents information. Specialised language and terminology is rarely or inaccurately employed. Meaning is repeatedly obscured by errors in the communication of ideas, including errors in structure, sequence, spelling, grammar, punctuation and/or the acknowledgment of sources. Communicates in a readable manner that largely adheres to the given format. Generally, employs specialised language and terminology with accuracy. Meaning is sometimes difficult to follow. Information, arguments and evidence are structured and sequenced in a way that is not always clear and logical. Some errors are evident in spelling, grammar and/or punctuation. Communicates in a coherent and readable manner that adheres to the given format. Accurately employs specialised language and terminology. Meaning is easy to follow. Information, arguments and evidence are structured and sequenced in a way that is clear and logical. Occasional minor errors present in spelling, grammar and/or punctuation. Communicates coherently and concisely in a manner that adheres to the given format. Accurately employs a wide range of specialised language and terminology. Engages audience interest. Information, arguments and evidence are structured and sequenced in a way that is clear and persuasive. Spelling, grammar and punctuation are free of errors. Communicates eloquently. Expresses meaning coherently, concisely and creatively within the given format. Discerningly selects and precisely employs a wide range of specialised language and terminology. Engages and sustains audience’s interest. Information, arguments and evidence are insightful, persuasive and expertly presented. Spelling, grammar and punctuation are free of errors. Effective communication through video presentation 30% The presentation is difficult for the audience to understand; no logical/clear structure; poor flow of ideas; argument lacks supporting evidence. The presentation is sometimes difficult to follow. The information, arguments and evidence are presented in a way that is not always clear and logical. Employs some specialised language and The presentation is easy to follow. The information, arguments and evidence are well presented; the flow of ideas and arguments is mostly clear. Accurately employs specialised language and terminology. Engages audience interest. The information, arguments and evidence are very well presented; the presentation is logical, clear and well-supported by evidence. Accurately employs a wide range of specialised Engages and sustains audience interest. Expertly presented; the presentation is logical, persuasive and wellsupported by evidence; the flow of ideas and arguments is clear. Discerningly selects and precisely employs a wide CEN207_Assessment_3_Brief_InvestorPitchAnd LessonsLearnt_Module_11 Page 7 of 8 Specialised language and terminology is rarely or inaccurately employed. Stilted, awkward and/or oversimplified delivery. Limited use of engaging presentation techniques. (e.g., posture, eye contact, gestures, volume, pitch and pace of voice). Presentation aids are not employed or developed as directed. terminology with accuracy. Correct, but often stilted or awkward delivery. Sometimes uses engaging presentation techniques (e.g., posture, eye contact, gestures, volume, pitch and pace of voice). Employs basic, but generally accurate presentation aids as directed. A number of aspects require further refinement (e.g., the amount of information, styling and editing). Correct, but occasionally stilted or awkward delivery. Uses engaging presentation techniques (e.g., posture, eye contact, gestures, volume, pitch and pace of voice). Employs clear and somewhat engaging presentation aids as directed. A few aspects require further refinement (e.g., the amount of information, styling and editing). language and terminology. Clear and confident delivery. Confidently and consistently uses a range of engaging presentation techniques (e.g., posture, eye contact, expression, gestures, volume, pitch and pace of voice, stance and movement) Employs succinct, styled and engaging presentation aids that incorporate a range of elements (e.g., graphics, multi-media, text and charts). range of specialised language and terminology. Clear, confident and persuasive delivery. Dynamic, integrated and professional use of a wide range of engaging presentation techniques (e.g., posture, eye contact, expression, gestures, volume, pitch and pace of voice, stance and movement) Employs succinct, creative and engaging presentation aids that effectively integrate a wide range of elements (e.g., graphics, multimedia, text and charts). Team Work Demonstrates an ability to work together as a team to create the video presentation and write the reflection statement 20% Does not participate effectively in a team environment. Places individual goals ahead of the group responsibility. Participates effectively in teams. Identifies team and individual goals, tasks, responsibilities and schedules. Contributes to the process of creating the Participates proficiently in teams. Works together with others towards shared goals. Collaborates with others in creating the video presentation and writing Actively participates in teams. Renegotiates responsibilities, tasks and schedules to meet needed change. Collaborates with others in creating the video Actively participates in teams and builds team’s identity and commitment. Renegotiates responsibilities, tasks and schedules to meet needed change. CEN207_Assessment_3_Brief_InvestorPitchAnd LessonsLearnt_Module_11 Page 8 of 8 Does not contribute to the process of creating the video presentation and writing the reflection statement. Hinders the group process and upsets the schedule. video presentation and writing the reflection statement. Supports the team. the reflection statement and resolves any issues that arose during the process. Emphasises their individual and their team members’ contributions. presentation and writing the reflection statement and resolves any issues that arose during the process. Explains their individual efforts and contributions and their team’s efforts and contributions precisely. Does not hold anyone responsible for errors in the Assessment. Assumes responsibility for his/her mistakes and works towards the team’s gain rather than their personal gain. Actively collaborates with others in creating the video presentation and writing the reflection statement and resolves any issues that arose during the process. Communicates their individual efforts and contributions and their team’s efforts and contributions precisely. Does not hold anyone responsible for errors in the Assessment. Assumes responsibility for his/her mistakes and works towards the team’s gain rather than their personal gain. The following Subject Learning Outcomes are addressed in this assessment SLO b) Articulate a process that identifies a market gap and addresses it through the development of a commercial technological solution. SLO c) Describe key characteristics of an entrepreneurial mindset. SLO d) Collaboratively develop a marketing strategy and financial plan in response to an identified opportunity. SLO e) Reflect on the collaborative performance of a team in response to an entrepreneurial opportunity.