Hello,
Can I please request some assistance. I am doing my MBA. Jessica Lynn assisted me with my other assessment could you please assign this assessment to her,
Details as follows; 3. Capstone: Market strategy report

Due: Thursday, 12 December
Weight: 55%
Format: Written report 3000 words (plus an allowance of 10%)

Brief

Using the same branded product, service, or experience from the interim assignment:

1. Describe the customer persona in detail, which details the selected target market from your interim assignment; and,
2. Provide a justified overarching strategy with marketing mix recommendations utilising all 7Ps. The strategy and tactics should consider the selected target market at the centre of all your strategy and tactical plans. Include where necessary ethical considerations, particularly when proposing recommendations for communication strategies.

Resources

Use Topics 5 to 10 of the learning materials for guidance. Ensure that you also consider the sources below:

• McGrath, A J 1986, ‘When marketing services 4Ps are not enough’, Business Horizons, May-June, pp. 44-50.

• Personas
• Schafer, A & Klammer, J 2016, ‘Service dominant logic in practice: Applying online customer communities and personas for the creation of service information’, Management, vol. 11, no 3, pp. 255-264.
• Griffin, A, Noble, CH, Durmusoglu, SS, Luchs, MI, & Swan, S 2015, ‘Personas: Powerful tools for designers’, in Design Thinking: New Product Development Essentials from the PDMA, John Wiley & Sons, Incorporated, Hoboken.
• ‘Communicating customer personas within your organization’, LinkedIn Learning.
• ‘Using customer personas in your marketing message’, LinkedIn Learning.
• ‘Create assumption personas’, LinkedIn Learning
• ‘Data-driven personas are more believable’, LinkedIn Learning.
• ‘Gather data for personas’, LinkedIn Learning
• ‘Here Are 10 Buyer Persona Examples to Help You Create Your Own’, Alexa blog
• Adlin, T & Pruitt, J 2010, ‘Data-driven persona example’, The essential persona lifecycle: your guide to building and using personas, Morgan Kaufmann, Amsterdam; Boston, appendix B.

Requirements

The required word length for this report is 3000 words (plus or minus 10%).

In terms of structure, presentation and style:

• Use the assignment template provided below.
• Use the AIB-preferred Microsoft Word settings (see AIB Style Guide).
• Use author-date style referencing (which includes in-text citations and a reference list), see AIB style guide.
• Use the following report structure:
  • Title page
  • Executive Summary
  • Table of Contents
  • Introduction
  • Target Market Persona
  • Marketing Mix Analysis and Recommendations
  • Conclusion
  • References
  • Appendices
• You are required to use at least 6-12 references for this report

• Your references should be from credible sources such as books, industry-related journals, magazines, websites, company documents, websites and academic journal articles. Ideally, relevant academic journal articles should be used for academic discussion and providing substantive evidence for your strategic direction and 7p recommendations.

• Your grade will be adversely affected if your assignment contains no/poor citations and/or reference list and if your assignment word length is beyond the allowed tolerance level (see Assessment Policy available on AIB website).
• The AIB library provides useful links to EBSCOHost, ProQuest ABI/INFORM, IBIS and MarketLine databases that may help you.

See attached my template and examples.

Attachments:

8002MMGT-T6-2….pdf

8002MMGT-T6-2….pdf

8002MMGT-T6-2….pdf

8002MMGT-T6-2….docx