- Provide a brief outline of the firm, and a description of the company’s current status?
- Sukin Organicpty ltd (BWX Ltd. is the parent company)
- Information from website.
- What type of product is being sold? (Convenience products, Shopping products, Specialty products, or Unsought products) (State their category –Coke is abrand name, theproduct category to which it belongs is soft drinks)
- Organic ingredients with no harsh chemicals
- Convenience – refer to slides
- Describe the company’s core product in terms of features and benefits as well as anything else that is important to note (e.g., unique product design).
- Shampoo – big market share – varieties in the product
- Company website
- What are the features, the main benefits that the consumers are seeking from this product?
- Improvehair quality andnecessity
- Company website
- How can the new green product be modified/improved to meet the Sustainable Development Goals?
- Herbal Fair-Trade Shampoo Bars – change thepackaging and ingredients
- Recycled packaging
- What stage of the product life cycle is this product currently? This should be shown in terms of sales and profits,
- Growth
- Mention (Product Life Cycle) PLC and info
- Who are their present competitors?
- Sunsilk – why for all?
- Dove
