The Context
You have been promoted to the position of Regional Director for East Asia recently and your HQ has
specifically tasked you with the responsibility of spearheading recently identified change initiatives
to improve the competitiveness and profitability of your organisation especially associated divisions
under your care in the East Asia region.
The Task
a) Pinpoint current changes in your area of responsibility required and what change model or
models you will need to employ to manage change successfully.
b) Provide clearly what is the vision for change and its tangible end outcomes or deliverables
which must be aligned to the organisational directions and goals.
c) Analyse the gap between the future and the present in order to deal with the blocks to
successfully bring out the required change effectively.
d) Identify the key stakeholders in the change initiatives and what steps or strategies will you
use in securing buy in and building their commitment and engagement.

You should use the web, media, books and journals, library and other resources to write the
assignment in a Management Report format. Where applicable and relevant, you are also encouraged
to conduct fieldwork and interviews of the organization or individuals to collect relevant information
for your report.
Instructions for the Management Report:
Your report (not exceeding 4000 words) should incorporate the following:
(c) Executive Summary (5%)
200-300 words, not to be included in the word count.
(d) Introduction (10%)
You should clearly identify the selected organisational change initiatives to be investigated and
providing the background as to why it was introduced (its objectives), the nature or types of change
involved.
(e) Main Body (65%)
You should identify suitable theories, frameworks or models to use in the report and be organised
under appropriate sub-headings on the 4 major tasks listed as follows:

a) Explore current change in your area of responsibility and what change model or models you
will need to employ to manage change successfully. ( 15 Marks)
b) Provide clearly on what is the vision for change and its tangible end outcomes or deliverables
which must be aligned to t strategic directions and goals. ( 15 Marks)
c) Analyse the gap between the future and the present in order to deal with the blocks to
successfully bring out the required change effectively. ( 15 Marks)
d) Identify the key stakeholders in the change initiative and what steps or strategies will you use
in securing buy in and building their commitment and engagement. ( 20 Marks)

(f) Recommendations and Conclusion (10%)
Direct the end of your report to the Group Managing Director to convince him of your findings
and recommendations.
(g) Citations and References ( 10%)
Harvard-style reference system with in-text and end text referencing list. Have a minimum of 12
references.