Prepare for a meeting with the Marketing Manager (Your assessor) Research some guidelines for developing engaging media releases that will promote a positive image. Prepare some information for Jane from the strategic plan and the presentation you developed in Assessment Task 1. The guidelines for the media release are: ? No more than one page (400 words) ? Should include a date, as well as contact details for future – you as the Director and CEO ? Needs to be engaging and convey a positive image of the organisation Please note: Your assessor will advise in class of the date and time of the meeting 2. Have a meeting with the Marketing Manager Meet with Jane (who will be roll played by your assessor) to brief her on the requirements for the media release. During the meeting, you will be required to demonstrate interpersonal skills and build trust and confidence in Jane as part of your team. To do this you will need to demonstrate: ? Your ability to clearly and confidently present information and delegate tasks ? Your ability to encourage questions from the individual ? Your ability to use active listening to confirm information and ideas. ? Your flexibility and adaptability to embrace the marketing manager’s ideas through your positive response to suggestions ? Your ability to be a positive role model to Jane as a valued member of your team
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