You are a consultant approached by a Bolivian company, called Rurrenabaque C.A. You produce and distribute packaged Charque to the retail establishments in the entire country. It is an ancestral dish based on beef or llama meat, which is dehydrated by exposing it to the sun for several days with salt. It is served boiled and deep-fried, with boiled eggs, cheese, potato, corn, and llajwa. Your customer, Mrs. Abaroa, thinks she has a very good chance to enter the American market with her Charque.
Prepare a report, telling Mrs. Abaroa, the differences and similarities between the American and the Bolivian markets, that are relevant to her product line, including what products, if any, can be considered as competition for her Charque.
#Sales Offer!| Get upto 25% Off: