You have been asked to prepare a report for Mrs Watson on the strategic position Sara Tea Pty Ltd should pursue. The business wants to increase its market share in the baking area. You need to present a response at the next board meeting. Areas you need to address:
a) Identify STPL’s competitive advantage
b) Identify fours threats and four opportunities available to STPL
c) Identify four strengths and four weaknesses for STPL
d) Evaluate STPL objectives for their strategic plan.
e) Use Porter’s generic strategies to recommend a strategy for STPL?
Question 2 (20 marks)
STPL is considering acquiring Pie Smiles, a small chain bakery that specialise in making gourmet pies. A sales manager from Pie Smiles has provided the following forecast of sales: