As a practitioner, you must be able to create and communicate a compelling awareness of a need for effective knowledge management in an organization. For this assignment, you will create a research-based communication strategy for an upcoming knowledge management initiative.

Directions:

Write a paper of 1,250 – 1,500 words that presents a research-based communication strategy to facilitate buy-in and create awareness in the company about the impending knowledge management initiative. Include the following in your paper:

1. A brief description of the strategy.
2. A research-based rationale for the strategy.
3. A discussion of how to overcome the potential barriers to the strategy.
4. A plan for measuring the short-term success of the strategy.