The task is to perform a comprehensive and well-structured strategic
analysis of Boeing. Collect the relevant data by conducting further
research and apply the different, adequate analytical concepts and
methods that you discussed in class:
?Analyse the status quo of Boeing ´s current operating and
strategic situation. Choose and apply appropriate methods and tools
to perform your different analyses.
?Use the results of your analysis and critically reflect on
Boeing ´s defined corporate vision/mission: are they still in line or is
corrective strategic action required?
?As strategic supply chain manager in charge, which advice
concerning future action and strategic market positioning would you
give to your board managers? Be as specific as possible and follow
a clear and robust line of argumentation.
Attachments: