Research the following in your community or surrounding area:

• One walk-in clinic, such as urgent care

• One retail clinic in your local grocery store or drug store

• No appointment physician’s office Write a 1,050- to 1,400-word paper that includes the above centers and addresses the following:

• Analyze the changing landscape of the health care system.

o Differentiate the various places health care is delivered.

• Analyze what impact cultural demographics have on the health care market.

o Analyze the targeted audience of the clinic or office based on cultural demographics.

o Analyze the effectiveness of the marketing approach for the clinic or office to various cultures.

o Analyze the marketing techniques that could be used to improve the marketing within different cultural demographics.

• Differentiate what effect different generations have on the health care market.

• Analyze the targeted audience of the clinic or office based on generational demographics.

o Differentiate the effectiveness of the marketing approach for the clinic or office to various generations.

o Differentiate the marketing techniques that could be used to improve the marketing within different generations.

• Analyze the impact of media and social networking on consumer choices