40 possible points

You may choose from any of the three following cases from the textbook.  Write a 2-3 page paper summarizing the case and answering three questions at the end.  You are allowed to discuss the case with your classmates if you wish, but you must write your own paper.  Please turn it in by email as usual.

1.- Motivation case; starting on page 474; summarize the case and answer the 3 questions

or

2.- Intel case; starting on page 507; summarize the case and answer 3 of the 4 questions

or

3.- Ad Agency case; starting on page 536; summarize the case and answer the 3 questions