BBA221 Market Research MAY FINAL project Task brief & rubrics
Task
BBA221 MARKETING RESEARCH
TASK BRIEF
Marketing Research Proposal
1) Select a company within a specific market, and a product category in a certain context (socioeconomic, cultural, political, etc.). You can
use the same company you used for TASK number 1
2) The task now consists in deliver the result of the market research, according to the market research project presented in the previous
task
3) The task has to describe
• The methodology or methodologies used,
• The demographics of the methodology, including their profile, the reason why they were selected, etc.
• The results of the market research, including as much information as possible (chart, tables, figures, etc)
• Among the results, you can insert a SWOT analysis derived from the results attained
• The recommendations to be given to your customer.
• A possible action plan coming from the recommendations
4) The data delivered can be obtained from bibliography, real market research, or invented, but they have to be coherent with the problem
analyzed
This is an Individual assignment.
This task is worth 40% of your overall grade for this subject.
The required word length is 2000 words.
The Report is required to be submitted in PDF format on Turnitin.
Deadline for Turnitin submission: 2th MAY 23:59pm.
Rubrics
Exceptional
90-100
Good
80-89
Fair
70-79
Fail
<70
Objectives setting
(40%%)
Example descriptor:
Student is able to deliver
clear and precise data on
the methodology used,
sound reasons for having
chosen that
methodology, the results
of the market research
and the corresponding
recommendations,
Example descriptor:
Student is able to deliver
data on the methodology
used, reasons for having
chosen that
methodology, the results
of the market research
and the corresponding
recommendations,
Example descriptor:
Student is able to deliver
some data on the
methodology used,
reasons for having
chosen that
methodology, the results
of the market research.
Example descriptor:
Student is unable to
deliver neither the
methodology, the results
or recommencations for
the customer.
Research
(20%)
The results of the study
are clearly displayed
and are rich in learnings.
The recommendations
are relevant for the
customer.
The results of the study
are reasonably displayed
and may give some
orientation to the
customer. The
recommendations are
somehow relevant for
the customer
The results of the study
are displayed without
details and some
orientationis provided to
the customer. The
recommendations are
not relevant for the
customer
The student does not
present the methodology,
the results neither the
recommendationsCommunication
(40%)
Student communicates
their ideas extremely
clearly and concisely.
Student communicates
their ideas clearly and
concisely.
Student communicates
their ideas with some
clarity and concision.
Student fail to
communicate their ideas
clearly and concisely.