– Identify a real company (experiencing a trouble or a period of change) from soft drinks industry.
-Identify and synthesise an integrated marketing plan framework for this company.
-Wide use of relevant theory and company examples is required.
-Deep research is required.(minimum 3 pages of double line spaced bibliography– can be up to 6 double spaced bibliography pages) you can disregard the number of references below and use as much as you have to.
-A brief summary of the soft drinks industry analysis and some background information for the company is required (not overly descriptive, the main focus should be on the plan itself)
-Use of the book called Strategic Marketing by Andrew Whalley (2010) is required as one of the sources.
-Use of graphical and visual data/content is also required (especially for the brief summary of industry analysis)
-Metrics such as budgeting, ROI, employment, corporate objectives should be included in the marketing plan.
-Also include some evaluation of different stakeholder perspectives and use expert opinion and data when undertaking the analysis part within the plan.
– There is no limitation for the use of internet sources but a wide use of academic journals and text books is also required.
-Please e-mail me for any inquiries.
