FULL Paper — will do in stages of 3 milestones
The paper includes the three Milestone papers, and adds an implementation and evaluation plan, a table of contents, and an executive summary. Your submission should be a polished, integrated paper that incorporates previous feedback. The final touches will be a title page and a consolidated References list. Paper length: 10-12 pp. not including title page, table of contents, and references.
Required structure and content:
- Title Page
- Table of Contents
- Executive Summary
- Company Profile
- Situational Analysis
- Marketing Objectives
- Research
- Target Markets
- Marketing Mix: product, promotion, distribution, pricing
- Implementation and Evaluation Plan
- References
Marketing Plan Milestone 1
This is the first of three papers. You will need to choose a company that has or could have a marketing problem that needs to be solved. It can be a for-profit or nonprofit organization. Your paper will combine the Milestones, reflecting feedback received, and add to them. See the full description of the full paper above.
The Milestone 1 paper will identify and describe your chosen company, what business it is in, and set out the problem that needs to be solved. This is a situational analysis. See the description on page 246 of your textbook. Paper length: 3-4 pp. not including title page and references.
All papers in this course are to be in APA format, with a title page, running head, and references. APA is in 12- point Times New Roman, double-spaced throughout. See this reference for more details on APA style.
Remember, papers may only be submitted as Word documents.
For later weeks(Just for reference)
Milestone 2
For your Milestone 2 paper about your chosen organization, you will outline your marketing objectives, describe any research you would do, and describe your target market(s). Paper length: 3-4 pp. not including title page and references.
The Milestone 3
The Milestone 3 paper will describe the marketing mix for your project, including product, promotion, distribution, and pricing. Paper length: 3-4 pp. not including title page and references.
