Marketing Plan for an airline organisation to enter a new route.
As the final assignment for this module, you are required to write a Marketing Plan for an
existing airline organisation to enter a NEW ROUTE in one Asian Country (e.g British Airways
in Mongolia).
This assignment should be presented in a standard marketing plan format of 3,000 words
and submitted for assessment through the usual channels.
Key Criteria (to be covered within the Marketing plan)
Situation Analysis
? Demonstrating and evidencing understanding of macro?, micro? and internal
environments
Marketing Objectives
? Explaining use of information and knowledge in order to set and achieve the
Marketing objectives (must be written in SMART format)
Marketing Strategies
? Segmentation, Targeting and Positioning
? Market Entry and Gap Analysis (why will we enter this country)
Marketing Programmes
? Providing a rationale for the implementation of specific marketing activities in
relation to the full marketing strategies and mix (7 Ps for example explaining Pricing
strategy such as penetration pricing, etc)
? Marketing and Advertising Budget
Control and Evaluation
? Implementing a series of appropriate measurements (metrics) at relevant points
within the plan
Recommendations and Conclusions
? Providing a coherent set of statements to synthesise key learning outcomes
References
Please ensure that you make use of relevant marketing textbooks, up to date journal

Place Your Order Now!