Introduction

This module will help you to understand what it means to be a marketing orientated organization, recognizing the implications of this concept for resources; in particular financial resources. Students will learn how to develop marketing strategies that meet corporate objectives and deliver sustainable competitive advantage.

2 Scenario

You may use your own employment context, or that of another organisation with which you are very familiar, to base your assignment.

3 Format

You must produce a portfolio which is appropriately presented and includes the following tasks. Tables, diagrams and headings are excluded from the wordcount.