1 The initial interview and orientation presented a very strong message about the knowledge environment operating at Manic Marketers. What features were portrayed? How

did these differ from the reality?

2 A mentor has certain functions in an organisation. Identify the types of support offered

by this mentor. What else could the mentor have done to help Damon gain organisational

knowledge?

3 In this context, the recording of client data is a major benefit to the organisation. I dentify

the types of information that should be included and discuss how they might have

been recorded as codified knowledge. Review KM Viewpoint 2.1 and identify the other

forms of knowledge which would have been of value to Damon in this initial stage.

4 Using KM Viewpoint 2.2, evaluate the social capital factors which were evident in the

knowledge environment. What, in your opinion, were the key weaknesses?

5 Manic Marketers needed to develop some very different approaches to how they share

their knowledge. Identify some strategies which might be considered. How would you

implement these strategies? What impediments to sharing can you identify?