Purpose:
This individual assignment is an opportunity for students to demonstrate their understanding of
marketing management
Details
Answer All FIVE (5) of the following questions. The questions come from the recorded tutorial
questions from week 3 to week 6.
Question 1 Week 3: Tutorial 2 (10 marks)
The firm’s success depends not only on how well each department performs its work, but also
on how well the various departmental activities are coordinated to conduct core business
processes. List and briefly describe in 300 words the four core business processes. Use an
example for each process to illustrate your discussion
Question 2 Week 4: Tutorial 3 (10 marks)
Explain what is qualitative research and why it might be useful to marketers. What are its
major drawbacks? Answer this question in 300 words
Question 3 Week 5: Tutorial 4 (10 marks)

“Consumers have become part-time marketers”. Use the information from the video and
discuss to this statement in 300 words.
– The discussion must contain the information from video
– You must support your discussion by referring to 3 additional academic sources from
ProQuest (ensure that you reference them correctly)
Question 4 Week 5: Tutorial 4 (10 marks)
The family is the most important consumer buying organization in society, and family
members constitute the most influential primary reference group. Name two family
categorizations and discuss the impact of each of the categories on buying behavior. Answer
this question in 300 words
Question 5 Week 6: Tutorial 5 (10 marks)

Watch the video and answer all 3 questions in a total of 300 words.
1. How can Tesla implement a marketing campaign with limited budget? (4 marks)
2. Who is the target customer of Tesla? (3marks)