Nicole would like to open her own party planning business in Canberra after working 3 years in Tupperware. She would like to focus her business on kids’ parties and other family celebrations. She has inherited some money and approached a marketing consultant to help her with this new business venture.
She would like to have a solid assessment of the uncontrollable environment, an analysis of major competitors (including competition type and competition level), and consumer behaviour trends in party and events planning industry in Canberra. She also needs solid geo-demographic data about Canberra to decide a location for her business.
She then needs a detailed marketing mix strategy.
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