Safari Holidays Ltd. has decided to offer ‘Over-Land Trekking’ as their new product development for
2013.
They have employed you as a business consultant to advise on getting value for money from their
marketing campaign for this product.
Write a report to the board of directors, recommending the structure and constraints for the ‘Over-Land
Trekking’ marketing campaign. Justify your campaign in terms of return on capital invested to
determine the size of the marketing budget and give criteria against which the ‘value for money’ of the
campaign can be measured.
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