Questions: Each question should be answered in an essay format. Students should refer to theories and models studied in class; use of facts, figures, graphs and visual material: a. Is a global marketing strategy for a globally operating financial institute useful? Justify your answer with theories and a proper argumentation according our lessons in class. b. Is it useful to segment the marketplace where you sell your financial products? Justify your answer with theories and a proper argumentation according our lessons in class. Give examples of your own choice c. Is it sufficient to segment the marketplace, or do you need to tarket the recipients of your marketing campaign as well? Justify your answers with theories and a proper argumentation according our lessons in class. Give examples of your own choice d. Is a branding campaign useful? Justify your answers with theories and a proper argumentation according our lessons in class. Give examples of your own choice • Bibliography • Appendix