The study must focus on Hofstede cultural dimensions. The paper needs to draw a study on strategic marketing in international schools. Specifically between 1 international school based in Nepal and its transferability of strategic marketing to another international school based in Europe.
Assignment Brief Focus
Your assignment should examine the nature and outcomes of strategic and/or marketing processes in theory and in practice. Critically explore aspects of importance or relevance to you such as:
- strategic leadership in theory and practice;
- balancing strategic planning and implementation,
- applying marketing models in challenging local/national/international contexts;
- integrating and communicating strategic intent into marketing practices;
- evaluating the impact of strategic processes Your assignment should also offer recommendations for change.
Structure
The expected structure of your assignment should include:
- An introduction
- Review of relevant literature
- Critical overview of your chosen strategy/marketing topic
- Substantiated reflections on practice and theory and grounded recommendations, including evidence of impact on strategic processes
- Conclusions
You may adapt the subheadings as appropriate, but these key sections and aspects are expected to be present.
Content
There is an expectation that your assignment will be related to strategy and marketing in practice and will include substantiated recommendations for change. The assignment should include references to relevant literature as well as reflections on, and implications for changed practice. Your substantiated reflections and recommendations section must integrate these two areas.
Presentation
Your work must be fully referenced using the Harvard referencing style and your presentation will be judged on its clarity, focus and fluency
