1. Effective explanation of the customer/market problem that needs solving and/or the reason the innovation is required. (15%) 2. Persuasive argument of the customer/client benefits to be generated by the idea (10%) 3. Discussion of the proposed business model (15%) 4. Identification and discussion of the key interrelationships in the BM that will support success of the idea (10%) 5. Critical success factors to be managed during execution of the idea (15%) 6. Identification of critical risks and assumptions (10%) 7. Evaluation of the overall feasibility of the idea (15%) 8. Quality of written submission, minimum 6 peer-reviewed journals, and APA referencing format (10%). Learning Outcomes Assessed: o Investigate cases of disruptive innovation in different business and social contexts by applying lean entrepreneurship principles o Develop ideas using conceptualisation frameworks, innovation personas and horizon thinking in different business and social contexts o Demonstrate an understanding of and apply the stages of the innovation process, including learn how to forecast the success and market diffusion of your innovation using business model design logic