QUIZ 1 STUDY GUIDE
Question 1)
Question type: Short essay; Topic: International Business Level Strategies (Global, International,
Transnational, or Multinational); Students will read a short case study and will be asked to
recognize business-level strategies, additionally, students will need to explain the rationale behind
their answer. Reference: p. 138-150 and Slides from BUS 581.
Question 2)
Question type: Short essay; Topic: Multi-domestic strategy – Global strategy: Advantages &
disadvantages; Students should demonstrate an ability to decide if/when Multi-domestic
strategy/Global strategy is appropriate; additionally, the student should demonstrate an ability to
explain what business level strategy fits a certain situation based upon given characteristics in the
external environment. Reference: P.146-150 and Slides from BUS 581.
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