my dissertation is about the customer behavior and infant formula buying decision in Saudi Arabia
what are sources of awareness and sources of influences as the main objectives
the data will be primary and secondary
primary data will be through a questionnaire and some interviews with key professional people in the business of infant formulas in KSA like (marketing managers-sales managers etc.)
the survey has to be conducted through a questionnaire then the data will be analyzed by SPSS software and descriptive and numerical findings have to be presented properly through different charts, tables and graphs
below is a complete brief showing all required information:……….

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