The main information to be included in the Executive Summary for your (ideally not more than 1 page)
- Company/Organization Name: The heading on the executive summary must carry the name of the organization on which the strategic analysis has been conducted
- An Introduction: The introduction should be short-no longer than one paragraph, and it must talk about the issues as well as the proposed strategy recommendations. The introduction should give a brief idea about what the major strategic issues are and how you see these are being or need to be addressed. Your executive summary is the sales pitch for your strategic analysis and recommendations that follows; the introduction should work as a sales pitch for the executive summary.
- Strategic Objectives of the Business or Organisation: A crisp and clear statement or two, describing the overall strategic objectives of the business or organisation should follow the introduction. When the Business or Organisation has more than one major strategic objective it is best to use bulleted or numbered lists.
- Risks and Opportunities: A brief summary of the opportunities that the strategic analysis has identified and the threats that the organisation is likely to face. It can also include information on influencing factors that will have some significant effect on the implementation of the organisation and its capacity to implement strategic responses to these opportunities or threats and whether they are positive or negative.
- Strategic Recommendations: For this part of the executive summary you will get most of the information from your recommendations or analysis of how the organisation is addressing the major strategic issues it faces. In the Executive Summary these Strategic Recommendations should be summarised briefly in point form.
Loosely based on Tips on Preparing an Executive Summary of a Strategic Plan –
http://www.brighthub.com/office/entrepreneurs/articles/87293.aspx
