Climate change is a significant social issue in the world today. A number of climate change protests have occurred around the world including in the US, UK, Europe, and Australia. Addressing the issue of climate change is a complex and multifaceted task. However, action can be taken to address various aspects of this macro issue. Your task is to develop a social marketing strategy to address the issue of climate change. In describing your strategy, ensure that you are guided by the NSMC Benchmark Criteria in order to ensure that your strategy is consistent with social marketing. Your strategy may be developed for any specific climate change-related issue of your choice