In 2009, Burger King pulled an advertising campaign in the United Kingdom and Spain promoting its ‘‘ Whopper’’ because of complaints from the Mexican government of cultural insensitivity. The advertising featured an American cowboy and a ‘‘little spicy Mexican,’’ a smaller character dressed as a Mexican wrestler wearing a cape similar to the Mexican flag. After viewing the commercial on YouTube.com, using keyword burger king  whopper ad, identify why this commercial could be considered offensive. Do you agree with the decision to discontinue the advertising?

 

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