Work with a team to complete a SWOT analysis using Director’s Resource 16-1. Consider a program that a member of the team works for or is familiar with, complete each of the four quadrants of your analysis, and describe how you would address the following:
a. Identify strengths that you can capitalize on to promote the program.
b. Identify weaknesses that can be addressed or turned around and used as a marketing strategy.
c. Now look at the opportunities that you have identified. How can they be incorporated into a marketing plan?
d. Finally examine your threats. What marketing strategies can you use to reduce the threats?
