Answer the following question (on page 9 of the case):
With the success of the superstore, what should Wawa do next? Should Wawa open in a new state, building the Wawa brand from scratch based on the gasoline superstore model? Or alternatively, should Wawa retrofit stores and add new locations in existing markets? Or is there a third option for Wawa you think may work?
When making recommendation(s) for Wawa, please include the following in your analysis.
1. Identify and summarize the key marketing strategy issues.
2. Evaluate the key issues.
3. Propose solutions/make thorough recommendations on how the issues should be handled.
4. Justify your solutions.
5. You should apply marketing concepts/theories introduced in this course or you find from external sources.
Please do not rely on the information provided in the case alone. You should conduct your own research when analyzing the case.
Case write-ups should be 3 – 5 pages not including cover page and reference page, double spaced, 12 font size in Times New Roman. Please submit it in MS Word format. With citations.
