Order instructions

By Sunday midnight, prepare a 3 – 4 page double-spaced paper that describes your product or service, your target market, the need(s) this product or service meets, and how it is different from the competition.  Support your analysis with three (3) academic sources, which may include your textbook, and/or credible business journals such as Barrons, The Wall Street Journal and/or Business Week; refer to the Virtual Library handout in Week 1 Assignments if you have difficulty finding sources.  Your analysis should include:
Briefly describe your previously approved product or service for which you will develop a North American marketing strategy during MKTU 301, discussing how you will differentiate your product or service from current or anticipated competitors
Identify and discuss your target market supporting your analysis with data from one or more credible published sources. Be specific in defining the target market.
Describe what consumer or business (B2B) need(s) your product or service meets supporting your analysis with data from one or more credible published sources.
Assess where your product or service fits in the Product Life Cycle supporting your analysis with data from one or more credible published sources.

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