| Market Analysis Individual Assignment |
For this assessment you need to demonstrate your theoretical and applied knowledge relating to the Weeks 1 – 4 of the course
Answer the questions below. You will need to provide support and justification for your answers. You are EXPECTED to refer to the theories you have learnt during the semester.
Questions:
(Length of Assignment: approximately 5 pages including cover page)
PART A:
- Choose one print ad (which you have found on the Internet, in magazines or newspapers – display ad on separate page) for one product category of your choice (for example, ice cream. Write a description of what you think are 3 demographic and 3 psychographic characteristics of the targeted market.
(750 words) (6 marks)
PART B:
- Identify a product or service (not used in part A) and explain how each element of the marketing mix is integrated in order to achieve success.
(750 words) (8 marks)
PART C:
- Identify and explain how a product or service (not used in parts A & B) has used social media as part of the marketing mix and the advantages achieved.(750 words) (5 marks)
Presentation: English expression (2), Formatting (2), referencing (2) = (6 marks)
**Reference List (1 page)
Chicago Author –Date 16th Edition Referencing must be used for both in-text citations and the Reference List page(s). (http://lgdata.s3-website-us-east-1.amazonaws.com/docs/1470/212319/Chicago_Author-Date_16th_ed_.pdf)
Market Analysis Individual Assignment Marking Criteria
Individual Assignment Feedback Form (available on the Portal)
Student Name _______________________________ Student ID _____________________
Tutorial Days and Time _______________________________
| Marking Criteria | Grade |
| 1.0 Analysis of chosen advertisements for a product category
1.1 Advertisement : The advertisement is attached separately. Description of the demographic characteristics for the target market of the advertisement is. Description of the psychographic characteristics are for the target market of the advertisement. (6 marks)
|
0 1 2 3 4 5 6 |
| 2.0 Integration of the marketing mix
2.1 Identify a product or service and explain how each element of the marketing mix is integrated to achieve success (8 marks)
|
0 1 2 3 4 5 6 7 8 |
| 3.0 Social Media
3.1 Identify and explain how a product or service has used social media as part of the marketing mix and the advantages achieved (5 marks) |
0 1 2 3 4 5 |
| Presentation (6 marks):
· Presentation Overall appearance of the assignment |
0 1 2 3 4 5 6
|
TOTAL |
/25 |
Comments:
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