They save themselves $1 billion a year developing and maintaining a new operating system. And they’ve created a whole new platform based on Linux for a multi-billion-dollar business. So it only hurts you if you let it.”

Don Tapscott on ‘Wikinomics: How mass collaboration changes everything’  HBR interview https://hbr.org/2007/02/harvard-business-ideacast-31-w.html (Accessed 1st March 2017)

• Discuss the importance of international knowledge management and innovation.
• How is the process of mass collaboration changing the way companies approach innovation and intellectual property?

(Equal marks for both parts)

Please note the following:

1. The submission must be in in an essay style format.
2. It should contain a title page with the name.

• It does not require an executive summary, contents or appendices. It requires a Harvard style references list at the end of the essay with corresponding in-essay citations in parentheses.

1. Please use size 12 font and 1.5 spacing. This is the normal international standard for publishing.
2. You are encouraged to include some charts, tables and visual diagrams but these should always be supported by some analytical narrative.

Please allow around 15% of your word count to write effective conclusions