Hyundai Motors does most of its engineering work in Korea, engine calibration and testing in Michigan, vehicle styling Southern California and high-temperature testing in California desert. The company adopts new technology from its research centres in Frankfurt (for diesel engine technology) and in Tokyo. Research the new product development process in Hyundai with the involvement of the multi-specialty locations and analyse how they overcome the diffusion barriers in country markets.
Produce a perceptual map of Tata indigo car in two countries, say, Tanzania and India. Bring out the product positioning strategy differences and suggest the positioning strategy the company should pursue in African markets for its vehicles.
