1. How is the phenomenon of online booking for travel related to the unique service characteristic of perishability? Make sure to define the term perishability and thoroughly explain how and why it relates to your answer.

1. 2.Do the challenges typically associated with the service characteristic of inseparability change once a service is placed on the web? Please explain thoroughly how and why.
2. 3.Do the challenges typically associated with the service characteristic of heterogeneity change once a service is placed on the web? Please explain thoroughly for both how and why