Porter’s Five Forces Industry Analysis on Nonalcoholic Beverages (include references)

https://sites.google.com/site/softdrinkindustrysaranalysis/porter-s-five-forces

1.

Supplier Power – Strength of Force

How concentrated are the suppliers? How important are the suppliers’ product to the industry? How differentiated are the inputs? Are switching costs high or low? Are substitutes available? Is the threat of vertical integration high?

2.

Buyer Power – Strength of Force

How much power do the customers have in the industry? How differentiated are the products in the industry? Are customer switching costs high or low? How price and demand sensitive is the industry?

3.

Threat of Substitutes – Strength of Force

Are substitute products available and does the supply and pricing of those products impact the industry?

4.

Threat of New Entrants – Strength of Force

Are entry barriers to the industry high or low? Why? How important is branding to the industry?

5.

Rivalry – Strength of Force

How high are exit barriers? How concentrated is the industry? How fast is the industry growth? How differentiated are the industry products?

6.Summarize the top 2-3 forces â€“ What does this analysis tell you about the attractiveness of the industry?