After watching TED Talk: Why Don’t Patients Behave Like Consumers? (13:04), consider a healthcare product/service experience purchased by you, a family member, or a friend, and answer the following questions:
- Was this a discretionary purchase? Explain.
- Were you the primary or secondary consumer? In other words, were you the decision maker regarding the purchase, or did others influence you?
- How do healthcare consumers differ from other consumers when making purchase decisions? Describe at least three differences, and use examples to illustrate.
- How does looking at your experience help you to understand healthcare consumer behavior?
Write one to two paragraphs.
