how did the Porsche family overcome the family differences to make an economic turnover.The Porsche family members didn’t get along very well with their appointed chief executives in the 1980s. The feuding between the family and the executives ended only in the early 1990s when financial losses hit the company. In 1993, the family brought in Wendelin Wiedeking to head the company. Wiedeking largely remade the company by improving its efficiency and launching new products. However, the financial losses, partly resulting from exposure to the dollar, are a lingering and lasting memory, and Porsche has been watching its foreign exchange exposure very carefully since that time, implementing various exposure management strategies.20

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