1. How can feedforward, concurrent, and feedback controls help Electronic Arts meet its quality goals for video games? 2. Which of the control systems and techniques can be most useful to EA’s next round of business decisions, and why? 3. Break the video-game production process down into its various components, a start-to-finish workflow model. Identify for each phase in the process the control standards that could be set so that managers make the process work best overall. 4. What is the latest in Electronic Arts’ quest to regain its former glory as among the top gaming publishers? How is it doing? What’s the quality of its games? Is it positioned for future competitive advantage in an industry moving fast into mobile? Overall, is EA’s executive team in control and keeping the company on “top of its game”?

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