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Mini-case studies: The responses should reflect higher level cognitive processing (analysis, synthesis, and evaluation), which is essential for someone in any industry, as marketing decisions affect all levels and stakeholders within the organization and in the external marketplace/marketspace.

There is a minimum number of references 5 …The submission will not exceed four (4) pages in length, excluding the title and references pages.

The document must adhere to the APA writing style.

Video case 18

Case Study: Google (Alphabet) Inc.: The Right Ads at the Right Time

  1. Read the case on pages 530 – 533 in your text. ( i attached pictures of the book case)
  2. Watch the video supplement to the case at link http://www.viddler.com/embed/bf7fc9fa(Links to an external site.)Links to an external site..
  3. Respond to the following case question based on he book case and video. (Disregard the questions in the text.)

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