Given public knowledge of the Essendon Football Club supplements crisis from 2013- 2017 (through media reporting and guest speakers in the subject, where applicable), with reference to crisis management and crisis media management literature, what changes would you have made to the club’s media strategy
Ultimately, you need to consider how you would have managed the communications from the sport organisation. There may be some media-related actions that the organisation took throughout the crisis that you agree with, based on your reading of appropriate literature and examination of other crisis events. In these instances, you should explain why this is the case. There will also be media related actions that the organisation took throughout the crisis that you disagree with. In these instances, you should succinctly propose a different action or strategy and explain why, citing appropriate literature and referring to other sport crisis events where necessary.
Tips: Given the constrained word limit and the complexity of the issue being analysed, you may wish to consider the crisis as a series of key events, of which you will you choose to analyse the most important, or those where you think changes would have been most useful.
You should also refer to academic or popular sources in providing support for your assessment, and what might be regarded as best practice.
You should consult the LMS site for resources that might be valuable in answering the question.