You have to write about 3 theories, 2 from marketing system and 1 from community participation
From marketing system you can choose reciprocity, market embeddedness, innovation, assortments.And Community participation theory given in the file attached.
Overview
Each student is required to develop an applied project. This assessment covers key concepts of marketing system and community/brand engagement.
i Note: Applied project develops course learning outcomes 1 as follows:
| Course learning outcome 1 | Communicate effectively using business discipline-appropriate literacy and verbal skills that express complex ideas or contexts and are suited to audience and context. |
Details of Part A: Report (25%)
It is mandatory that this report contains the following framework in Part A. Details are as mentioned.
Step 1: Literature review: A brief but insightful literature review on marketing system and community engagement is required. Literature review reflects the platform to be examined throughout the report. A good literature review considers the contemporary theories which are practiced in local and international marketing strategies.
Step 2: Event sequencing map (ESM): Students are suggested to examine You-tube videos on Milo cricket program in order to create ESM, which is consists of three components. This is shown in the following table.
| Link of the video | Time | Description | Relevant theory |
In the first column, the web link of selected you-tube videos should be mentioned followed by the time of the event. Brief explanation of the event will then be described under ‘description’. It is basically what is observed in the video in a time range. In the last column, theories (from marketing system and community engagement) must be mentioned. Your tutor will demonstrate this table in class for your clear understanding.
Step 3: Constructing theoretical framework in Popplet: After designing event sequencing map, students are expected to design a theoretical framework. Theoretical framework is then drawn in popplet map.
Step 4: Explain and justify theoretical framework: In this stage, student should explain the theoretical framework and its implication. Students are expected to apply marketing system and community engagement theories in order to justify its relevance to Milo Cricket program by Nesle, Australia. It is highly expected of students to be forward looking in suggesting why these theories are pivotal in developing marketing strategies sustainable into the future.
Submission requirements
Length: Maximum 1,000 words (excluding table/figure/chart and reference list)
Line spacing: 1.5
Font: Arial, 12 point
Margins: 2.5cm
Referencing: Harvard style
Submission of the report should be done through Turnitin in Week 10 before the lecture. You will need to include assignment cover sheet when submitting your case report in Turnitin. The assignment cover sheet may be downloaded from vUWS.
Please note: It is mandatory that a hard copy of the report is submitted to the tutor before class. Assessments will not be accepted in hard copies without the Turnitin Originality Report. Orginality report must be included with every hard copy.
