formulate a brief determines the ease with which the audience is able to understand, visualize the data and create interest in the project.






Formulating a Data Presentation Brief

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A brief is a way of communicating to clients and stakeholders about the objectives of a business and what the business aims to achieve at the end. Formulating a brief provides information to clients and partners and thus it is important to provide the right information in a proper manner for the best results (Brigham, 2016). An effective data presentation brief utilizes the relationship between the presenter and the clients and ensures that it puts data in a clear and concise manner which is able to draw the attention of the audience and make them comprehend the data (Kirk, 2016). Data presentations may contain large volumes of variable data and using the right method to formulate a brief determines the ease with which the audience is able to understand, visualize the data and create interest in the project.

One of the methods of formulating an effective data presentation brief is through the use of charts. Charts provide an interesting way of presenting data to an audience. Charts have an advantage when presenting a data brief in that they enable presenters to display data in ways that are appealing to the audience (Kirk, 2016). This is because different charts like bar graphs can use different colors that are appealing which help to capture the attention of the audience (Kirk, 2016). In addition, bar graphs are easy to read, interpret and understand at a glance. One of the disadvantage of using charts as a method of presenting data briefs is that focusing on the visual aspects of charts as a way to make them attractive to the audience may end up camouflaging the data being presented which can make the audience to miss the objectives (Brigham, 2016). In addition, presenting complex data on charts may be boring to the audience. Another limitation with the use of charts such as pie charts is that they are limited to the number of variables that they can display and therefore, if the data contains numerous variables, they become inappropriate.

Using a Tedtalk can help in presenting data statistics to an audience. This is normally accompanied by some data slides. This method gives the presenter a golden opportunity to be more convincing to the audience through their display of confidence (Brigham, 2016). The presentation can win over the audience depending on the credibility of the speaker. This method might be a disadvantage if the presenter has poor communication skills and lack of confidence. Talking might also get the audience bored and make them fail to visualize the data.

The method of formulating a data brief presentation is very critical to the success of a presentation in terms of the ease in which the audience is able to visualize and comprehend the data and therefore presenters to select a method whose benefits outweigh the disadvantages in order to communicate effectively to the audiences.











Brigham, T. J. (2016). Feast for the eyes: an introduction to data visualization. Medical reference services quarterly35(2), 215-223.

Kirk, A. (2016). Data Visualisation: A Handbook for Data Driven Design. Thousand Oaks, CA: Sage Publications, Ltd.

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