This is an example of what my instructor is looking for.
company name- Bass Pro Shop
5 marketing concept applied by Bass Pro Shop are-
1. Production Concept:
This concept was based on the assumption that customers are primarily interested in products which are accessible and affordable. This concept was introduced at a time when business was focused mainly on production. It says that a business will be able to lower costs by producing more quantity or mass production of goods. Solely focusing on producing goods may lead to the firm deviating from its objective.
2- Product Concept:
The product concept is based on the assumption that customers will be more inclined towards products that are offering more quality, innovative features and top level performance. In this type of marketing concept, a business focuses on creating high quality products and refining it every time in order to develop a better and improved product.
3- Selling Concept:
While the previous two concepts focused on production, the selling concept is focused on selling. It believes that customers will be buying products only when the product is aggressively marketed by the company. It does not focus on building relationships with customers and ensuring customer satisfaction is also not deemed necessary.
4- Marketing Concept:
A marketing concept places the center of focus on the customer. All the activities that are undertaken by an organization are done keeping the customer in mind. The organizations are more concerned about creating value propositions for the customers which will differentiate them from competition.
5- Societal Marketing Concept:
This is the fifth and most advanced form of marketing concept. Here the focus is on needs and wants of the customer as well as ensuring the safety of the customer and society first. It believes in giving back to society and making the world a better place for all human beings.