Assignment

Social Media Advertising & Measurement

Reading for this Week

Textbook: Faster, Smarter Louder – Chapter 6 : Total Conversion of the mind This week, we are exploring both the importance of measuring the return on your investment (ROI) of your social media and social media advertising. The playlist compiled for this week will take the place of my weekly lecture. Everyone should watch The ROI of Social Media, and then watch the video corresponds with the platform you will be creating advertising on for this week’s assignment OR the appropriate link to grow your social media presence. (NOTE: Watching these videos will take you at least a 90 minutes. At least! So please plan accordingly.) WEEK 5 VIDEO PLAYLIST

Extra, resources on organic growth:

ORGANIC growth:

Instagram: https://www.youtube.com/user/suebzimmerman

Linkedin: https://www.weidert.com/whole_brain_marketing_blog/best-ways-to- gain-more-connections-on-linkedin

Facebook: https://neilpatel.com/blog/13-secrets-thatll-boost-your-facebook- organic-reach/

Lecture Materials:

1. Video:

https://www.linkedin.com/learning/collections/6629910744378941440?u=74653650

2. Advertising on Facebook

https://www.linkedin.com/learning/advertising-on-facebook-2/facebook-is-an-advertiser- s-dream

3. Advertising on Instagram

https://www.linkedin.com/learning/advertising-on-instagram-2/tips-for-creating- engaging-content

4. Advertising on YouTube

https://www.linkedin.com/learning/advertising-on-youtube-2/grab-attention-with-your- youtube-ads

5. Advertising on LinkedIn

https://www.linkedin.com/learning/advertising-on-linkedin-2/the-value-of-linkedin- ads?u=74653650

Assignment:

There are THREE parts to this week’s assignment.

Focus on growing and measuring an optimized Instagram social media for CPS ORGANICALLY and through PAID ADVERTISING.

Part 1: PAID Advertising After reviewing all of this week’s readings and viewings (under lectures – this week, we are watching videos), please explore launching an advertising campaign. You do not have to actually launch a campaign, (but I would love it if you wanted to and could! – And if that’s the case, just screen shot the process to complete step 1) but I want you to get a sense of what it takes to create a paid advertising plan on social media.

I’d like you to write up some sample recommendations for a paid advertising campaign to increase traffic, including:

• Suggested advertising targeting (age, common interests, connection to other pages, locations, etc.)

• Sample advertisement with compelling design & copy for your target audience (consider using Canva to create)

• Clear call to action PART 2: ORGANIC Growth Research different methods for growing your social media account followers in ways that are FREE and still target your key audience group. Include: An explanation of each of the methods and reasons why you are suggesting them. Give examples of how each method should be used, and, if relevant, how often

Part 3: ROI After watching this week’s video lecture and reading about social media ROI, please write up brief guidelines on tracking measurement.

This quick synopsis should include:

Metrics to measure against (engagement, follower growth, etc.) along with standard averages (See more here: https://blog.hootsuite.com/social-media-metrics/)