You need to write an essay of no more than 1500 words (all included) on one of the following three (3) topics that are covered in unit.
¡ Answer only one of either Question 1, 2, or 3.
¡ Q1. Explore the implications of significant differences in culture as well as legal, political and economic environments for multinational enterprises undertaking business in several countries. Use examples to illustrate your answer.
¡ Guidance: You need to consider the undertaking of international business in its full sense and explore investment, production and sales, while not focusing solely on one issue such as marketing or human resource management.
¡ Q2. Explain how the strategy of international businesses has needed to respond to the conditions facing them in the later years of the 20th Century and the early part of this century. Use examples to illustrate your answer.
¡ Guidance:You should consider factors affecting firms in production and in their operations and sales as well as economic conditions.
¡ Q3. Show how firms attempt to address the challenges facing them as they enter foreign markets by adopting different modes of entry. Use examples to illustrate your answer.
¡ Guidance: Your essay should not merely list the several entry modes and offer examples of each. It should explore the topic in an analytical manner to show why different entry modes are chosen in different circumstances and at different times. Well chosen examples can support your arguments.
¡ Select essay question.
¡ Begin to read widely about your topic in general.
¡ Make sure you identify any key authors who have published on the topic.
¡ Try to provide sources that support different approaches / analysis of the topic.
¡ Identify areas of debate / contention within the literature and make sure you acknowledge this at some point in the essay.
